About Em

Em has an impressive track record of leading strategic PR and communications campaigns for a variety of clients, including hotels, tour operators, and tourism boards worldwide. Renowned for her exceptional ability to identify emerging trends, fostering strong media relationships, and advocating for responsible travel, Em achieves impactful and relevant PR results that resonate across global audiences. Her expertise also extends to digital PR, where she leverages the latest tools and techniques to amplify campaigns, and she is adept at newsjacking to place her clients at the forefront of timely media conversations.

Drawing from extensive experience, Em has spearheaded the successful launches of prominent properties such as FORESTIS in Italy, Lanserhof Sylt in Germany, and The Langham, Gold Coast in Australia. With a meticulous attention to detail, an in-depth understanding of the media landscape, and a commitment to creative, results-oriented strategies, Em continues to deliver bespoke campaigns that exceed client expectations and drive measurable success.